Henny, S. (2003). As noted in earlier sections of this study, Samsungs sponsorship of the Olympic Games increased the companys brand awareness significantly. The introduction of Samsung tablets and smartphones rivals Apples products in all manners. Samsungs innovation is not only present in the mobile market; the same commitment has also been witnessed in the television market. NOVEMBER 2014. This paper compares the business strategies of both companies and reveals that their production, human resource and marketing strategies are inherently similar. This was one pet project for Jobs. This study will assume that there are no time variations between the business strategies adopted by the two companies. In addition, unlike Apple, Samsung has forged many business partnerships with other companies within the same industry. Highly accurate and valid research information should reflect the views, feelings and experiences of the authors who developed the previous research (which is relied on in the study). Knowing the rivalry of the two companies, the choice of this actress is certainly not a coincidence. Consumers and different specialists therefore acknowledge Samsungs unique input in the design aspect of its products. When Targeting high-end customers poses as a weakness, as well as an opportunity from clients who want unique products. Samsung has also achieved tremendous success based on its business strategies. Papers provided by EduBirdie writers usually outdo students' samples. During the last years, Samsung performance was good which means that the company came up with many new, developed and smart products and because of this Samsung is a great competitor for Apple. Consumer Buying Behavior - APPLE VS SAMSUNG, Marketing Strategies of OPPO Mobiles India Pvt Ltd and its Consumer Awareness, Sinhgad Institute of Business Administration & Research, Pune, Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire), Distribution channel of Samsung - Presented at XIMB, Analysis of Apple iPhone's Indian market entry, Consumer buying behaviour towards Online Retail: Flipkart v Amazon, Samsung vs Nokia-Comparative Marketing Analysis, Smarphone Market Analysis: Apple iPhone vs Samsung, Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project, RQ2145A23_Online Assignment 1_ECOM531_deepakassignmentkkkkk.doc, -aISamsung $uccessElectronics Burned byWITH $17, 3 C Report of Apple (Marketing Management), CLA 1Competitive AnalysisMarketing Management Part, SamsungsInnovationStrategyinSmartPhonesmarket.pdf, Running head APPLE ENVIRONMENTSL SCAN .docx. (2019, March 27). Thousands of athletes who took part in the Olympics sports graced Samsungs stands and made contact with people at home because the company established an online communication center for participants. Chris (2008) explains that. Since the death of Apples founder, Steve Jobs, the company has embarked on an ambitious plan to change the companys strategies to meet the new business challenges and opportunities of 2012. The company does so by anticipating new changes in the business environment by establishing the needs and demands of the market so that the companys success is sustainable in the long-term. Based on the contents of the discussion section of this report, it is important to point out that Samsung should direct more company resources to develop new and innovative products as opposed to playing second fiddle to its competitors. However, when considering thier corporate social responsibility programmes they couldnt be much different. The generalizability of the research information may also be limited to a specific component of the businesses in study. The above strategies could be a useful strategy to leverage Apples technological prowess because it would help reduce the regulatory inhibitions of expanding in its traditional market segment. Although, Samsung is constantly accused of duplicating Apples technology, the company is now one of the leading technology companies in the world. 74-gil, However, with Steve Jobs at the companys helm, outsourcing design function became a common feature in order to meet new market demands. Samsung is banking on marketing when Apple plays all its cards on the design of its products. In case of Apple, when more and more people are seen having and iPhone, other individuals get compelled to have the one; this is known as halo effect. This product was revolutionary because it marked Apples entry to the PDA market and consequently, its interest to develop the Apple ipad and iphone. This paper therefore sheds light on the business practices adopted by the two companies to act as a pointer for small businesses wishing to achieve the same level of success in different market segments. The focus on employee excellence is also another example of Steve Jobs ideals. For instance, they have been able to control their human resource strategy through the counter-intuitive strategy, which weans weak employees. The iPhone advertisement of Apple is similar, always with white background, exotically alluring to the users. This reputation is financed by a $7 billion allocation in the companys financial statements for research and development. Top 10 Digital Marketing Jobs in Delhi That Pay the Highest Salaries, The Essential Components of a Digital Marketing Syllabus | 2023, 10 Mistakes to Avoid When Choosing a Digital Marketing Course in Delhi, How to Choose the Right Digital Marketing Course for Your Career Goals. Samsung on the other hand hopes to attract and retain the best human resource by providing the best working terms possible. Samsung always comes up with innovative ways to mock apple, but this time, it elevated its concept to a different level. Consumer electronics, Cloud computing, Digital distribution, Macintosh. The overall direction of a business can only be charted through the proper understanding of its business strategy. The Korean market was among the first market to enjoy Samsungs innovation. This move was unpopular among most company representatives but Samsungs management stuck to it. These amazing companies have made a lot of useful technology to make our life easier. Clever, funny, strategic: Apple vs Samsung Before the iPhone X's release date, Samsung released a new commercial that is totally aimed at criticising Apple. The Sting of Apples Strategy. They also acknowledge that, we go through far fewer layers of bureaucracy to win approval for new products, budgets, and marketing plans, speeding up our ability to seize opportunities (Mallin, 2011, p. 5). The structure's product-based divisions enable strategic management specific to product development. This shift was also informed by the fact that Samsungs products were increasingly being perceived as a as cheap brands. The move to the digital market sparked most innovative projects by Samsung, although the company perceived this venture as a risky move at the time (Henny, 2003). Through this shift, Samsung made many technological gadgets available to its customers and easily, the company shot to the top of the leadership pyramid in the digital market. On the other hand, iPhone does not support such features compared to Samsung android gadgets. To show the difference between Apple and Samsungs business strategies, Mallin (2011) notes that Samsungs international strategy has mainly been focused on the US market. So far, the Apple brand has made many headlines in different markets around the world for their unrivaled product categories. Acquiring new technological companies will be a strategic move to grow the companys revenues. Though the memory chip business is prone to the challenges of its cyclical market, Samsungs presence in this market segment is unrivaled. Samsung is known as a great brand but it is not greater than LG for home appliances. February 23, 2023. https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. Then began a real patent war in which Apple has long been successful. How to outmaneuver this competition is the most difficult challenge for the American company and it has to go back to the drawing board to identify how it will manage this challenge. Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. More so, it is interesting to evaluate the business strategy of different companies engaged in the same type of business. Apples marketing sector is instrumental in finding a target market that refers high-end products. Many companies have tried to defy changing business models and have collapsed as a result. Apple and Samsung are very successful in selling their products all over the world and over the last years, they have experienced very high growth but also small decreases. This quick transition from analogue to digital production was considered a necessary move for Samsung because the companys management believes that a late venture in the digital market was going to be fatal for the company (Henny, 2003). February 23, 2023. https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. Just as salty snacks drive you to drink more soda, Apple TV will leverage device interoperability via iCloud (Jason, 2011, p. 4). As noted in previous sections of this study, this research goal is informed by the ongoing market, legal and corporate wars between the two technological giants. Introducing changes that improve organizational performance and competitiveness at Apple and Samsung requires the following. The purpose of this essay is to compare, contrast and evaluate the two major competitor companies: Apple and Samsung. The marketing mix strategic of Apple and Samsung is very well-thought-out because they want to keep and attract as many as possible customers. (2023, February 18). Apple Inc. is a successful American company, which has been in existence since 1976 (Mallin, 2011, p. 1). Now days in the modern world the market have changes. The site ran for about three months and about five million people visited it (Jason, 2011). Well, we do. If you dont know where you are going, you will likely end up somewhere else (Chris, 2008, p. 1). "Apple vs. Samsung: Marketing Strategy & Business Strategy." 4 0 obj In fact, the company prefers to keep its organization structure a secret from its competitors. Apples domestic and global environmental policy is evaluated using a Global Reporting Initiative (GRI) and Sustainability Reporting Guidelines (G3). Because Samsung has a wide range of products, the company uses many price strategies. When diverse features are combined in teamwork, a competent synergy is realized. It promotes through TVCs. Through the case studies this paper shows a strong implication that UX can be extended into the corporate resources and capability, and VRIO framework utilized for the analysis of competitive advantages for the market leadership. As mentioned in earlier sections of this paper, this study will use secondary research sources as the main data collection tool. However, this marketing strategy has a big risk attached to it because most companies fear the consumer perception that their brand is ordinary. However, based on the numerous volumes of research analyzed in this study, the reorganization of Samsungs organizational structure, which has seen a reduction in the levels of management, has also contributed to the companys increased performance. Different factors are usually in play. Word Count: 918. Some of these ways have been perceived to be unpopular but so far, Samsung does not show any apology for adopting some of these unpopular ways. Publicity is considered an effective way of marketing because it is known to be highly effective. The product is perceived to be next generation equipment, which sets it on the warpath with other established brands in this market such as Samsung and Sony. 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